Toilet paper offers and price history
Since 2014 we have recorded 1,255 offers for Toilet paper from 25 different retailers, spread over 406 weeks in 13 years. They are the promotional prices retailers published in leaflets and on their websites, not shelf prices. Right now there are 6 current offers.
Current offers: Toilet paper
Offers from different retailers, at most 8 days old, in no particular order. Prices are those the retailer published in its leaflet or on its website.
Little Duck So Soft Toilet Ti...
- Save 15%
Andrex Ultimate Quilts Toilet...
- Save 17%
Little Duck Classic Toilet Ti...
- Save 8%
Morrisons Classic White Toile...
- Save 32%
Andrex Family Soft Toilet Tis...
How often do we see offers on Toilet paper?
We count the weeks in which we recorded at least one offer for Toilet paper. The typical interval is the median gap between two weeks with an offer in that year.
| Year | Weeks with an offer | Weeks recorded in total | Typical interval (weeks) | Recorded offers | Median recorded discount |
|---|---|---|---|---|---|
| 2014 | 16 | 30 | 2 | 22 | - |
| 2015 | 38 | 53 | 1 | 111 | - |
| 2016 | 40 | 52 | 1 | 127 | - |
| 2017 | 48 | 52 | 1 | 240 | 20% |
| 2018 | 43 | 52 | 1 | 207 | 16% |
| 2019 | 45 | 52 | 1 | 177 | 21.8% |
| 2020 | 41 | 53 | 1 | 114 | 18.2% |
| 2021 | 39 | 52 | 1 | 92 | - |
| 2022 | 29 | 52 | 2 | 50 | - |
| 2023 | 30 | 52 | 1 | 56 | - |
| 2024 | 29 | 52 | 1 | 47 | - |
| 2025 | 6 | 47 | 2 | 6 | - |
| 2026 | 2 | 32 | - | 6 | - |
A dash means there is too little data for a reliable figure. The discount is only shown with at least 30 offers with an original price from at least 3 retailers, and when no retailer makes up more than 80% of them. The interval is shown from 4 weeks with an offer in the year. The discount is the gap between the original price and the offer price, as the retailer stated it.
Weeks with an offer per year
Lowest recorded offer price per pack size
For Toilet paper the pack size can be recognised in too few offers. We therefore show only the frequency and the discount.
Retailers with a current offer
Retailers for which we recorded an offer for Toilet paper in the last 8 days, in alphabetical order.
Data basis
- Period: 2014-06-02 to 2026-11-02. 1,255 offers for Toilet paper from 25 retailers are recorded.
- Only offer prices that retailers themselves published in a leaflet or on their website are counted. We do not know the shelf price.
- An offer belongs to Toilet paper when its title contains the keyword as a whole word. Not counted, for example: toilet roll holder, toilet brush, toilet seat.
- An unchanged offer is not stored again every week. The figures therefore count recorded entries and weeks with a newly recorded entry, not days of sale and not units sold.
- The column Weeks recorded in total counts the weeks of the year in which we recorded offers of any product at all.
- Entries with a price below £0.10 are not counted as read errors. A price below 20% of the median price of its pack size is not shown as the lowest price.