Morrisons Price Archive since 2014
See which offer prices Morrisons has published in its leaflet or on its own website since 2014, as far as OffersCheck recorded them. These are the retailer's offer prices. We do not know the shelf price.
Recorded offers per year
| Year | Recorded offers | With strike price | Median recorded discount | Different products |
|---|---|---|---|---|
| 2014 | 6,264 | 0% | - | 3,732 |
| 2015 | 6,780 | 0% | - | 3,838 |
| 2016 | 3,253 | 0% | - | 2,453 |
| 2017 | 45,274 | 0% | - | 9,884 |
| 2018 | 2,114 | 39% | 32% | 1,526 |
| 2019 | 4,440 | 53% | 31% | 2,190 |
| 2020 | 2,112 | 54% | 33% | 1,596 |
| 2021 | 4,283 | 52% | 31% | 2,177 |
| 2022 | 5,065 | 46% | 25% | 2,308 |
| 2023 | 4,816 | 44% | 22% | 2,153 |
| 2024 | 3,673 | 45% | 24% | 1,997 |
| 2026 | 170 | 14% | - | 170 |
A dash means fewer than 30 entries in that year, so we show no figure. The discount is the gap between the strike price and the offer price as the retailer stated it.
Products with offers in the most years
These product groups at Morrisons have a recorded offer price in the most different years. The prices are recorded offer prices, not shelf prices.
| Product | Years with an offer | Recorded (first to last year) | Lowest recorded offer price | Highest recorded offer price |
|---|---|---|---|---|
| McGuigan Black Label Merlot | 11 | 2014 - 2024 | £5.25 | £7.25 |
| McGuigan Black Label Shiraz | 11 | 2014 - 2024 | £5.25 | £7.25 |
| Oyster Bay Sauvignon Blanc | 10 | 2014 - 2024 | £6.99 | £11.00 |
| Veluti Pinot Grigio | 10 | 2014 - 2024 | £4.99 | £7.50 |
| Morrisons Cottage Pie | 9 | 2016 - 2024 | £1.69 | £3.75 |
| Villa Maria Private Bin Sauvignon Blanc | 9 | 2016 - 2024 | £5.00 | £11.50 |
| Morrisons Baking Potatoes | 9 | 2015 - 2024 | £0.29 | £2.00 |
| McCain Crispy French Fries | 9 | 2017 - 2026 | £1.50 | £3.50 |
| Pilgrims Choice Mature Cheddar | 9 | 2014 - 2024 | £2.00 | £4.49 |
| Wolf Blass Red Label Shiraz Cabernet | 9 | 2014 - 2023 | £4.99 | £8.00 |
| Actimel Strawberry Yogurt Drinks | 9 | 2016 - 2024 | £2.00 | £3.25 |
| Mini Babybel Original Family Pack | 9 | 2015 - 2024 | £2.00 | £2.80 |
Lowest recorded offer price per year
Three products from the list, each with its lowest recorded offer price per year. Years without a recorded offer price are skipped.
Data basis
- Period: 2014 to 2026. 88,244 offers of Morrisons from 12 calendar years are recorded.
- Only offer prices that Morrisons itself published in its leaflet or on its website are counted. We do not know the shelf price.
- An unchanged offer is not stored again every week. The figures therefore count recorded entries, not days on sale and not units sold.
- The share with a strike price depends on what the source showed in that year. It says nothing about how often a retailer lowered prices.
- A product group collects entries with the same name. Packs and variants can differ.
- Entries with a price below £0.10 are not counted because they are read errors.