Iceland Price Archive since 2014
See which offer prices Iceland has published in its leaflet or on its own website since 2014, as far as OffersCheck recorded them. These are the retailer's offer prices. We do not know the shelf price.
Recorded offers per year
| Year | Recorded offers | With strike price | Median recorded discount | Different products |
|---|---|---|---|---|
| 2014 | 907 | 0% | - | 453 |
| 2015 | 483 | 0% | - | 383 |
| 2016 | 3,477 | 0% | - | 670 |
| 2017 | 2,173 | 6% | 31% | 908 |
| 2018 | 1,707 | 6% | 20% | 431 |
| 2019 | 1,121 | 4% | 29% | 714 |
| 2020 | 1,568 | 0% | - | 1,075 |
| 2021 | 1,134 | 0% | - | 869 |
| 2022 | 1,376 | 0% | - | 976 |
| 2023 | 906 | 0% | - | 725 |
A dash means fewer than 30 entries in that year, so we show no figure. The discount is the gap between the strike price and the offer price as the retailer stated it.
Products with offers in the most years
These product groups at Iceland have a recorded offer price in the most different years. The prices are recorded offer prices, not shelf prices.
| Product | Years with an offer | Recorded (first to last year) | Lowest recorded offer price | Highest recorded offer price |
|---|---|---|---|---|
| Warburtons 9 Crumpets | 7 | 2017 - 2023 | £0.85 | £1.40 |
| Warburtons 6 Sliced Soft White Rolls | 6 | 2017 - 2023 | £1.00 | £1.40 |
| Diet Coke 24 x 330ml | 6 | 2017 - 2023 | £6.00 | £9.50 |
| Coca-Cola Zero Sugar 8 x 330ml | 5 | 2016 - 2023 | £2.00 | £7.00 |
| Mr Kipling 6 Cherry Bakewells | 5 | 2017 - 2022 | £0.89 | £1.70 |
| Slimming World Chicken Tikka Masala 500g | 5 | 2016 - 2021 | £3.00 | £3.00 |
| Youngs Scampi 220g | 5 | 2015 - 2023 | £2.00 | £3.75 |
| Whitworths Granulated Sugar 1kg | 5 | 2019 - 2023 | £0.65 | £1.09 |
| Iceland Butter Basted Chicken Breast Joint 525g | 5 | 2019 - 2023 | £3.00 | £5.00 |
| Batchelors Super Noodles Chicken Flavour 90g | 5 | 2019 - 2023 | £0.50 | £1.00 |
| Iceland Hunters Chicken Breasts 430g | 5 | 2019 - 2023 | £3.00 | £4.25 |
| Greggs 2 Corned Beef Bakes 290g | 5 | 2019 - 2023 | £1.00 | £3.50 |
Lowest recorded offer price per year
Three products from the list, each with its lowest recorded offer price per year. Years without a recorded offer price are skipped.
Data basis
- Period: 2014 to 2023. 14,852 offers of Iceland from 10 calendar years are recorded.
- Only offer prices that Iceland itself published in its leaflet or on its website are counted. We do not know the shelf price.
- An unchanged offer is not stored again every week. The figures therefore count recorded entries, not days on sale and not units sold.
- The share with a strike price depends on what the source showed in that year. It says nothing about how often a retailer lowered prices.
- A product group collects entries with the same name. Packs and variants can differ.
- Entries with a price below £0.10 are not counted because they are read errors.