Samsung RU7400 43 Inch Dynamic Crystal Colour HDR 4K Smart Ultr

Discover exceptional picture quality with our RU7470 Dynamic Crystal Colour 4K TV. With more than one billion colours - 64 times more than conventional UHD TVs - the Dynamic Crystal Colour display delivers picture-perfect results every time. Dont settle for anything less than True 4K colour and clarity. Samsung delivers the pure colours, sharp contrast and brightness expected from the latest 4K resolution standards. Experience better shadow detail and more accurate colour with UHD Dimming technology, that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality. Interact and control your TV with your voice. Bixby is an intelligent assistant that can help you manage your TV and home. Watch every moment burst from the screen. Discover whats lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene. Spend less time searching and more time watching, with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love. Control your compatible smart devices from the comfort of your sofa for a more connected home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings. Enjoy simple and intuitive control of everything with just one remote. Say goodbye to multiple remotes lined up on your coffee table. Your one Remote allows you to access all your content and connected devices in one place. Youre only ever 3 clicks from your favourite shows. Features and Benefits Dynamic Crystal Colour With more than one billion colours, 64 times more than conventional UHD TVs. Simply sophisticated and stylish Slim design TV designed to look elegant from every angle, with a design that gives you less TV and more picture. Clean Cable Solution Banish mes...